Details

ISBN/EAN: 978-0-241-69607-1
Einband: gebundenes Buch
Weitere Details
Erschienen am:
Sprache:
English
Umfang:
360 S.
Format (T/L/B):
2.5 x 24 x 20.3 cm

Hersteller:
Dorling Kindersley
martin.schrankenmueller@dk-germany.de
80 Strand
GB LONDON WC2R 0RL


Importeur:
Petersen Buchimport GmbH
Vertrieb
gpsr@petersen-buchimport.com
Weidestraße 122 a
DE 22083 Hamburg
www.petersen-buchimport.com/gpsr
Weitere Details arrow_forward_ios
29,90 €

Lieferbar innerhalb 24 Stunden

Beschreibung

How do you build a successful brand, and why do some firms thrive while others fail? This updated edition of The Business Book answers these questions with clear explanations of key ideas in business, strategy, and management. Featuring over 90 concepts - from Big Data to cash flow - it uses graphics, diagrams, and quotes to make complex topics easy, plus new content on AI, the gig economy, and more.