Bibliografische Daten
ISBN/EAN: 9783642063046
Sprache: Englisch
Umfang: XX, 172 S., 31 s/w Illustr., 1 s/w Tab.
Einband: kartoniertes Buch
Beschreibung
InhaltsangabeIntroduction, with Focus on the Customer.- Mass Customization, Components and Customer Intimacy.- Selling Customized While Producing Industrialized.- Mass Customization of Services.- Mass Customization of Software Products.- Streamlining the Product and the Processes.- The Importance of Data, and the Ability to Capitalize on It.- Trends in the Order Process for Complex Products and Services.- Concluding Remarks.- Afterword: the Virtual Future.
